Many start-ups believe in the popular myth that the key to founding a successful company is perseverance and an iron will: a heroic founder has a brilliant idea and fights through many setbacks until the idea finally becomes a hit.

The tablet market was proliferating in 2014. Everyone expected Tablets to take over as our daily drivers. I remember people showing off their first iPad, telling me with a smug face that everyone would be swapping their laptops for tablets. Well, it’s 2022, and I’ve met 2 or 3 people who use an iPad as a daily driver.

What happened?